Book Marketing Question
Remember the old book of the month club? Why hasn’t someone started an ebook of the week club?
The subscriber could have access to millions of books, similar to Amazon, and pick the one they wanted for a week and then it would disappear from their Kindle unless they wanted to pay a little more to maintain it.
John Kremer’s Book Marketing Answer:
There’s a reason most of the old book of the month clubs have closed: Internet competition provides readers with curation, cheaper prices, complete choice, and no hassle returns.
Besides, with ebooks being so cheap, there’s no margin for running a curated ebook of the month club.
BUT there is room for websites, blogs, and email newsletters that featured new ebooks. And there are already plenty of them. Including Amazon.com’s Best of the Month Picks, as noted below:
ClipZine is a new web service that allows you to create PDFs from your Pinterest boards. For details on using this service, see: http://infographicaday.com/clipzine-save-your-pinboards-as-magazines
The key here is that you can create some incredibly beautiful ebooks by using this service. Check out the following ebooks I created from a few of my Pinterest boards. Click on the titles to place an order and review how easy it is to create some beautiful ebooks as PDFs.
Beautiful Homes I Would Love to Live In – 12-page PDF ebook – $.99
Dance Dance Dance – 8-page PDF ebook – $.99 (If you love dance as much as I do, you’ll love these images.)
Great Indie Booksellers – 10-page PDF ebook – $.99
Great Quotations as Graphics – 67-page PDF ebook – $.99 (Note: ClipZine’s processing of images often cuts off part of any words on an image, so about 10% if the quotes are incomplete.)
Optical Illusions and Other Illusions – 13-page ebook – $2.99 (featuring over 60 optical illusions and other wonders of the mind)
780 Sunsets and Sunrises – 170-page ebook – $7.99 (I think this is one of the most beautiful and gorgeous books ever created. Yes, I’m biased, but this book features 780 of the most stunning sunrises and sunsets around. So colorful!)
But, please note, the cover for 780 Sunsets and Sunrises is simply down and dirty, and not nearly pretty enough to represent the book, but I wanted to get the ebooks up for sale. So this is the cover for now. Alas.
Book Marketing Question:
What e-commerce solution should I use? I have a Paypal business account.
Lynne Roberts, author of Are You Safe?
John Kremer’s Answer:
I think most self-publishers would be well-served by using the WooCommerce plugin — If, that is, you have a WordPress powered blog and website. The plugin is free to download and use. And offers a lot of capabilities. Check it out.
You can find out more here: http://www.woothemes.com/woocommerce. Note: It integrates with Paypal Pro.
They also offer a number of add-on plugins to extend its capabilities, but the basic WooCommerce system offers tons of options.