20-Minute Book Marketing Podcast: Anthea Carson on Book Signings and Book Events

Anthea Carson

Listen in as Anthea Carson talks about holding book events, blogging as a book author, doing interviews, signing books, and using social networks.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Here are a few of the book marketing tips Anthea shared in this podcast:

Hold book events. Organize book events, especially if you can have a themed event at a bookstore, fair, or community event. If your book is a children’s book, this is an especially helpful thing to do.

My first book was a children’s chess book based on animal chess openings. My co-author was the five time Colorado state chess champion, and he dressed up in a lion costume and played simultaneous chess exhibitions. He would play as many kids or adults chess at the same time as the event building could hold. We always sold books at these events, and were usually able to get the newspapers to write up a review of the event and include the book’s name.

Blog about your subject. As part of your blog, do book reviews and interviews of other authors in your genre. You can also blog about writing and self-publishing.

Use Facebook and Twitterto promote your book. Have a Facebook fan page as well as a Twitter profile. Twitter is a valuable resource full of endless contacts; people are on Twitter literally asking indie authors to tell them about their book! You can find those people by searching these hashtags: #bookrecommendations #goodbook #bookstoread #indieauthor.

Do podcast interviews. Encourage other websites, bloggers, and authors to interview you via podcasts and teleseminars.

Join GoodReads and Shelfari. Join social networks connected to books and authors, especially the top two such sites: Goodreads.com and Shelfari.com.

Do book signings. The main value of signings is that it is easier to get a local newspaper to do a book review on your book if you can link it up with a local event such as a book signing.

About the Author: Anthea Carson

The Dark Lake novelAnthea Carson is a tournament chess player, chess coach and author. In addition to her children’s chess book (How to Play Chess Like an Animal), she has written four novels and is working on a fifth.

Her latest novel is part of a trilogy called The Oshkosh Trilogy. The first volume is called The Dark Lake. Check it out at http://www.thedarklake.com.

Details on How to Play Chess Like an Animal can be found here: http://www.chesslikeananimal.com.

Her blog: http://antheajane.blogspot.com.

Anthea Jane Carson grew up in Oshkosh, Wisconsin, obtained her degree in philosophy from the University of Colorado at Colorado Springs, and currently resides in Colorado Springs with her husband and two children.



Connecting with Other Bloggers

Here are three resources Anthea used to connect with targeted bloggers:

Bloggers in Children’s and Young Adult Literature: http://www.kidlitosphere.org/bloggers – A list of several hundred bloggers from the Society of Bloggers in Children’s and Young Adult Literature. These bloggers focus on children’s books and young adult literature and generally feature book reviews, interviews, and reading news.

Children’s Book Authors and Illustrators Blogs: http://www.kidlitosphere.org/authors – Blogging writers and illustrators of children’s and young adult books are listed by name. The blogs may include personal stories, writing processes, public appearances, and book information. Useful for connecting with other authors.

Children’s Book Publishers, Editors, and Group Blogs: http://www.kidlitosphere.org/groups.


Leave a Reply

Find out more about the Relationships Matter Marketing Course
Tell Me More!