20-Minute Book Marketing Podcast: Catherine Lanigan on Author Promotions

Catherine Lanigan

Listen in as Catherine Lanigan, author of Romancing the Stone and the Angel Tales series, talks about doing your own book publicity and promotion, the importance of having your own website and blog, and finding time to market your books.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

To promote her first few novels, she call the radio stations to set up interviews.

She also set up her own book signings in bookstores. Nothing takes the place of personal contact.

Her recommendation: Do a big promotion at the release of your book. Blast out your book strongly in the first two weeks.

VIP: Publish your book as a Kindle ebook and a Nook ebook.

You have to have your own website and blog – and get involved in social networks as well.

Go where people buy books. Florida, Denver, the Pacific Northwest, Chicago are all great places to sell books.

About the Author: Catherine Lanigan

Angel Tales by Catherine LaniganCatherine Lanigan is the bestselling author of nearly thirty-five published titles in both fiction and nonfiction, including the novelizations of Romancing the Stone and The Jewel of the Nile, as well as over half a dozen anthologies, including Chicken Soup for the Soul: Living your Dream, Chicken Soup for the Writer’s Soul, Chocolate for a Woman’s Heart, Chocolate for a Woman’s Spirit.

Ms. Lanigan’s novels have been translated into over a dozen languages including German, French, Italian, Spanish, Russian, Portuguese, Chinese, and Japanese. Ms. Lanigan’s novels are also available on audio-cassette, CD and in ebooks on Amazon.com and Barnes and Noble.com. Several of her titles have been chosen for The Literary Guild and Doubleday Book Clubs.

Her Vietnam war-based novel, The Christmas Star, won the Gold Medal Award Top Pick from Romantic Times Magazine and has also won Book of the Year Romance Gold Award from ForeWord Magazine as well as Book of the Year Romance from Reader’s Preference.

Divine Nudges: Tales of Angelic Intervention and the second in Lanigan’s Angel Watch series of books, was published by HCI. Lanigan has completed the third book of angelic interventions, Angel Tales, which is being published by Cedar Fort. In addition, Cedar Fort will publish the next two books in Lanigan’s angel series, Angel Dreams and Angel Miracles.

Allworth Press released Lanigan’s how-to book on writing: Writing the Great American Romance Novel.

Ms. Lanigan is working on a three-book series of young adult adventure novels, The Adventures of Lillie and Zane: The Golden Flute, to be published by Cedar Fort as well.

Ms. Lanigan is a frequent speaker at literary functions and book conventions as well as inspiring audiences with her real stories of angelic intervention from her Angel Tales series of books. She has been a guest on numerous radio programs including Coast to Coast and on television interview and talk show programs.

Catherine’s email is cdlanigan@aol.com. Visit her at http://www.catherinelanigan.com, and on Facebook and Twitter.




Leave a Reply

Find out more about the Relationships Matter Marketing Course
Tell Me More!