20-Minute Book Marketing Podcast: Judith Briles on Why Authors Fail

Judith Briles, the Book Shepherd

Listen in as Judith Briles, The Book Shepherd, describes why so many book authors fail as well as the pitfalls of publishing predators.

She also describes the differences between an author platform and a book platform.

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Why do so many book authors fail?

It starts with I’m so tired.

I’ve already commited too much money.

I just want to write. Leave me alone.

My books are really good. People will discover me on their own.

I don’t have any time.

Lack of commitment: time, energy, and money.

Lack of vision, lack of passion.

They don’t want to get off their tush.

Avoid publishing predators.

Avoid the vanity press arena of POD publishers like Author House, Author Solutions, and iUniverse.

Avoid the seductions of Balboa Press (POD division of Hay House) and WestBow Press (POD division of Thomas Nelson).

Avoid the pay to publish predators where you buy 1,000 copies and get published using plain vanilla templates.

Check out http://www.ripoff.com, Writer Beware (http://www.writerbeware.com), and Preditors and Editors (http://www.pred-ed.com/peba.htm).

The differences between author platforms and book platforms.

Author platforms apply to all books written by the author.

Book platforms apply to one book, related titles, or a book series (Chicken Soup for the Soul, Dummies, Idiots, etc).

Author U Wordle

About the Author: Judith Briles

AuthorU ExtravaganzaJudith Briles is The Book Shepherd (http://www.TheBookShepherd.com) and the founder of Author U, a membership organization for authors who want to be seriously successful (http://www.AuthorU.org).

In just a few weeks Author U will hold its annual Extravaganza—a jammed-packed 2½-day content-heavy workshop by 11 speakers who specialize in book marketing strategies.

There are still 8 seats for John’s session on May 3rd and 20 seats for the Extravaganza on May 4th and 5th.

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