Listen in as Kathleen Rehl talks about defining your audience, speaking professionally, finding sponsors, and getting it done.
Kathleen Rehl on Book Promotions
Your book is now in its third printing. What did you do before publishing your book that helped spur its success?
I thought through who would be buying the book – and how they would go about buying the book. Who would be the audience for my book?
You’ve referred to your marketing approach as a low-tech Honeycomb Marketing® system. What’s that all about?
Get a buzz going. People don’t come unless you set out an incentive for them to come.
Go after book awards.
Help other people with what they are doing.
The U.S. Army is the biggest buyer of my book for survivor education – 1,000 copies sold to one army base alone.
Note: Kathleen just sent me an email update. Check it out here:
I continue to follow one of my Honeycomb Marketing mantras, which is Do Something Every Day to market my book. Yesterday I met with an elderlaw attorney, and she’s opening the door for me to do a presentation at the local bar association. Last month she ran a gorgeous book review and recommendation in her monthly newsletter, which is circulated widely. She’s also opening the door for additional contacts in the fall. Plus, she bought 20 more books to give to her clients. Getting out and seeing friends is good.
You are doing a lot of public speaking at conferences this year. How did you go about setting those talks up?
Join the National Speakers Association.
Contact the association that run the conferences you want to speak at. Most conferences book a year or more in advance.
Note: At most speaking engagements, you get to sell your books as well as collect a speaking fee.
I understand you are now getting sponsors for many of your speaking events. How are you attracting those paid sponsorships?
Create a one-page proposal to show how the non-profit organization and the sponsor would benefit from your presentation.
Focus on how the sponsors will benefit from associating with your talks.
Her more important piece of advice: Just do it. Jump in and just do it.
About the Author: Kathleen Rehl
Dr. Kathleen Rehl, a leading authority on the subject of widows and financial planning, is frequently invited to speak at events across the country. She was previously named as one of the country’s 100 Great Financial Planners by Mutual Funds magazine.
From her personal grief experiences, Kathleen wrote and independently published Moving Forward on Your Own: A Financial Guidebook for Widows to help her widowed sisters with their money matters. Kathleen and her book have been featured in three dozen popular publications including The New York Times, Wall Street Journal, Kiplinger, AARP Bulletin, U.S. News & World Report and more. The guidebook has received 7 national awards.
For more about Kathleen, see http://www.kathleenrehl.com.
Check out a sample of her book at: http://kathleenrehl.com/images/MFOYO-book_sample-lowres.pdf.