Listen in as Mike McCann talks about marketing ebooks, the Kindle Select program, and other challenges of ebook marketing.
Ebook Marketing: Tips on Marketing Your Kindle Ebooks
Here are a few of the tips Mike shared during this podcast:
Husband-ry 101 is selling well in church circles and the bridal circuit.
I’m experimenting with Kindle Select with my current two ebooks and learning valuable information for the moment the 90-day commitment with Amazon is complete.
I’m pleased with the two day giveaway experiences in March, but have learned and grown much since and will be making these improvements during my April promotions.
Tip: Start to promote earlier, 8 to 9 days in advance. The Kindle ebook review sites require a longer lead time. GoodReads readers come and go and need more advanced notice as well.
Tip: Social network promotions: 2 to 3 days ahead of time, start to promote on Facebook, Twitter, and other social networks.
Tip: Kindle forums: The day of the event, especially at 3:00 a.m. Eastern, write on the Kindle forums and boards.
Even with all this experience, Mike is still debating whether to put Connecting with Key Decision Makers (upcoming ebook) on the Kindle Select program as opposed to seeking widespread ebook retail availability.
Other Ebook Marketing Tips
Participate in online discussion groups on Facebook, LinkedIn, and Twitter by offering helpful and relevant conversational posts (with your name and ebook title in your signature).
Explore blog rolls. Ask for listings on the blog rolls of targeted blogs. Follow as many of those relevant blogs as you can.
Combine ebooks that are complementary – both in your listings and descriptions as well as in your promotions.
Work with other ebook authors to do joint book promotions.
Contact directly senior-level decision makers at nonprofits, companies, and websites that match your target market. For example, Mike is working with PR decision makers as well as online publishers like Infinity and Smashwords.
Create a video to promote your book. Mike has used Animoto.com to create his video – combining 12 to 15 still photos with a relevant music background and Animoto transitions to make an attractive video.
Sell foreign rights for your ebooks. Don’t overlook the possibility of selling translation rights. Be sure to check out the 16th e-Book Expo in Tokyo (eBooks 2012), which will be held from July 4th to 6th in Tokyo, Japan. Details here: http://www.ebooks-expo.jp/en.
About the Author: Mike McCann
Mike McCann, known for Connecting with Key Decision Makers, is an internationally known business development expert and presenter. He has shared his development success (and not-so-successful) strategies on American and international radio and television shows as well as personal presentations and individual consultations.
Mike founded Global Business Cafe in 1995, focusing on communicating time-proven, professional business development techniques through articles, books and speaking/training programs.
Mike’s clients have included Hewlett-Packard, National Association of Insurance Underwriters, Telmex and many more. Family, sailing, writing and speaking round out Mike’s life.
On April 25 and 26, 2012, Mike is offering How to Market Your Ebooks: Over 300 Resources to Help Authors Sell EBooks as a free Kindle Select promotion. Get your free copy on Wednesday or Thursday this week by going to Amazon.com and checking out the free Kindle ebook promotions.
Addendum: Facebook Groups on Kindle Ebooks
Here are 13 Facebook groups he participates in. If you are selling Kindle ebooks, these are some of the more active groups talking about ebook marketing and publishing, the Kindle Select program, and free ebooks.
Amazon Kindle Direct Publishing
The Kindle Daily Deal
Ebook Lovers (with a heart and about 36,000 in number)
Pixel of Ink
The Frugal eReader
Kindle Nation Daily
All Things Kindle
Free Kindle Books and Tips
Authors Helping Authors
Digital Book World
Kindle UK Reading Group
UK Kindle Book Lovers