Listen in as Pierette Simpson talks about doing local and national book launches, connecting with current media events, speaking, touring, and more.
Pierette has used the following marketing strategies to promote her books:
1. Do a National Book Launch.
I was appointed as a member of the national marine forensics committee for the Society of Naval Architects and Marine Engineers. They invited me to launch my book in DC at the 1st International Marine Forensics Symposium. I was one of the featured speakers for the event, thus connecting me to tens of thousands of Mariners. CSPAN recorded my talk for broadcast.
2. Do a local book launch.
I’m launching my novel on April 15 at Mariners Church on the Detroit River. This coincides with the hundredth anniversary of the Titanic. Note: My book’s subtitle is “the Titanic of the 1950s.”
3. Tie-in to media events.
I did 13 media interviews related to the Costa Concordia wreck (interesting how it happened). As an Italian shipwreck survivor, media of all sizes were interested in interviews – local TV, regional radio, and New York Times.
4. Publish a newsletter.
My SOS: Survival on Our Seas newsletter has led to media interviews and requests.
I’ve done speaking engagements not just at libraries and local organizations, but at client appreciation events throurh Ameriprise financial services. Primarily local and regional events.
One of my best gigs was doing a town hall meeting for 600 people who were expecting Ann Thompson of MSNBC. She couldn’t fly out of New York because of the snowstorm, and I replaced her in a pinch. I was told by one person: “Ann couldn’t have possibly done as good of a job as you.”
6. Do a book tour.
I did a large tour for my first book based on being interview by Charles Osgood of CBS Sunday Morning. In one day, I did 5 states down the Eastern seaboard.
About the Author: Pierette Simpson
Pierette Simpson was the first survivor to publish a complete account on her own shipwreck. Alive on the Andrea Doria! The Greatest Sea Rescue in History was published in 2006 to coincide with the 50th anniversary of the Andrea Doria-Stockholm collision.
And now Pierette is launching a novel on the same topic: I Was Shipwrecked on the Andrea Doria! The Titanic of the 1950s. The national release took place in DC on April 5 at the first International Marine Forensics Symposium.
You can find out more about Pierette and her books http://www.pierettesimpson.com.
Find Pierette on Facebook: http://www.facebook.com/pages/Pierette-Simpson/134827096548099