College And School Sales | Ask John Kremer

Archive for the ‘College and School Sales’ Category

University Yearbooks: How Do I Sell Yearbooks?

By John Kremer on Thursday, April 21st, 2011 | No Comments

Question: Would you please give me some suggestions on selling university yearbooks? John’s Answer: It seems the natural market for university yearbooks are the students, faculty, administrators, alumni, and other people related to the university. If that’s the case, then I’d start by working with the website coordinator for the University’s website as well as [...]

College Textbooks: Tips on Marketing Textbooks

By John Kremer on Wednesday, April 20th, 2011 | No Comments

Several years ago, I asked for feedback from readers of the Book Marketing Update newsletter on how they market their college textbooks. Here are some of the tips I received back from book publishers: Free Reading Copies One publisher noted: We publish a scientific reference/textbook used extensively in colleges. We would go bankrupt if we [...]