Posts Tagged ‘independent bookstores’


Book Marketing Boo-Boo: Charging for Autographs

John Kremer, Book Marketing Consultant

20% off during May 2012

Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts. There is a disturbing movement stirring, according to a recent New York Times article. Some independent bookstores are experimenting with charging customers to attend author readings and book signings. First off, this will only work, at best, with a handful [...]

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Book Signings: Selling Books to Bookstores

Question: I am launching my marketing and publicity campaign for my first self-published novel. Your 1001 Ways to Market Your Books has become my bible. I recently scheduled my first book signing at my college alma mater in a couple of weeks–the day before graduation–a high foot traffic day. I have not finalized any distribution contracts and [...]

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Library Sales: How to Get Your Book into Libraries

Question: I have been reading your column and receiving your newsletter for a while now. You have already helped me so much! You offer so many wonderful links and resources! Thank you so much! I have a question – I have self-published a middle grade novel and wish to have libraries and schools support the [...]

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