Posts Tagged ‘Planned Television Arts’


Twitter: We Could Use Some Editing or Changes

John Kremer, Book Marketing Consultant

20% off during May 2012

Blog post by Brian Feinblum: I’m ready for a post-Twitter world where our communications technology is not skewed to paying more attention to the size of the content but rather to the quality of it. The 140-character limit arbitrarily and unsatisfactorily limits our ability to communicate well. We all seem to have ADD, looking to [...]

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Book Marketing Boo-Boo: Charging for Autographs

Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts. There is a disturbing movement stirring, according to a recent New York Times article. Some independent bookstores are experimenting with charging customers to attend author readings and book signings. First off, this will only work, at best, with a handful [...]

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Book Marketing Trend: James Patterson’s Two Book Release

Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts. Mega bestselling author James Patterson, a prolific novelist whom my firm, Planned Television Arts, has promoted in the past, launched two new books on the same day this past week. Most publishing executives can’t recall an author doing this before, [...]

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Book Marketing Lessons From Scrabble Players

Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts. Millions of people like to play Scrabble. I love the game because it allows for the combination of two of my passions: words and strategy. Scrabble, on the surface, looks like a game only smart people with good vocabularies would [...]

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