Publicity | Ask John Kremer

Posts Tagged ‘publicity’

News Release Critiques: Some Details

By John Kremer on Friday, April 8th, 2011 | No Comments

20% off during May 2012

Question: What do you charge to critique a press release? Do you offer wording and/or changes to improve it? John’s Answer: I charge $300 to critique a news release. I offer wording suggestions but, more important, I offer structural changes and topic suggestions. During my news release critiques, I give your news release a complete [...]

Top 700 Independent Bookstores Data Files — This list started out as 500, then 600, then 700, and now over 750 top general interest bookstores. It includes names of the book buyers and event coordinators, address, phone, fax, email, website, and other information about each bookstore. You will be able to download six different formats (your choice of one or all) as well as an information sheet to let you know what is contained in the various data files. Data file download, $40.00. If you find any errors in any listing, we guarantee to hunt down the error and correct it for you immediately.

Blogging: Does Blogging Work to Promote a Book?

By John Kremer on Saturday, March 26th, 2011 | 2 Comments

Question: My sales strategy for my book Heresy? is to promote it on my blog: fulks.aegauthorblogs.com. It is a hard type of book to promote, and my budget does not allow for a lot of expensive promotion. However, all the posts I get on my blog seem to be useless spam. Can I use a [...]

Press Releases: How to Send Out Press Releases

By John Kremer on Saturday, March 26th, 2011 | No Comments

Question: I would like to send out press releases to major newspapers about my Alzheimer’s memoir in conjunction with the Alzheimer’s Association’s Walk to End Alzheimer’s. Should I send these by email or snail mail? John’s Answer: For the most important media contacts (newspapers, TV, magazines, etc.), I recommend sending out your news release via [...]