Special Sales | Ask John Kremer

Posts Tagged ‘special sales’

20-Minute Book Marketing Podcast: Paula Langguth Ryan on Selling Multiple Copies to Professionals

By John Kremer on Tuesday, April 10th, 2012 | No Comments

20% off during May 2012

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Listen in as Paula Langguth Ryan, author of Bounce Back from Bankruptcy, talks about selling multiple copies to professionals, reverse shoplifting, creating relationships with other book authors, brainstorming, and more. Learn especially how to create an Imaginarium in your own home to help you generate more creative ways to market your book. [Audio clip: view [...]

Print-on-Demand: As Good as Offset Printing?

By John Kremer on Tuesday, April 5th, 2011 | 1 Comment

Question: I’ve sold 150,000 copies of my self-published book to one vendor over a ten-year period. Due to FDA regulations, the vendor has not purchased in four years. However, I do get requests for my book/journal from cancer centers and hospitals who have used the book. My question to you. I don’t want to print a large [...]

Selling to Catalogs, Websites, Etc.: Standard Discounts

By John Kremer on Tuesday, April 5th, 2011 | No Comments

Question: Would please tell me what the standard discount is now for selling books to resellers who sell through catalogs only? Also, is there a different discount to give resellers who sell through websites only? John’s Answer: Mail order catalogs expect a high discount to feature your book or other product in their catalog. Generally [...]

Selling Books as Premiums

By John Kremer on Thursday, March 24th, 2011 | No Comments

Question: I am the author of 10 Mistakes to Avoid When Buying Your Next Car (carbuyingbook.com). I work in the credit union world and am interested in selling my books to the banks for them to give out to their members as incentives. What advice would you give me concerning promoting it to them? Thanks! [...]