The following are some suggestions for sharing a book offered to top partners who might promote your book because they are the experts in the field. This list is excerpted from an email sent out by Carolyn Howard-Johnson, author of the forthcoming second edition of The Frugal Book Promoter.

I appreciate you and what you do for writers. I also appreciate our relationship, both personally and professionally. Because I know you are a marketer at heart, I know you may want to help me get the word out using your favorite promotion techniques. In the spirit of The Frugal Book Promoter, here are a few ideas.

• Talk about it to members of your writers’ groups or authors’ organizations.
• Talk about it when you’re milling around with other authors.
• Add it (complete with URL!) to your handouts or resources on your website. It is: The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher. Notice the new, more all-inclusive subtitle!
• Show it off at the writers’ conferences and book festivals you attend.
• Announce it in your blog. Tell your subscribers how brilliant you are to be included.
• Comment on this book at other blog sites.
• Post notices about it in your newsletter. It’s sure to help your fellow authors.
• Mention it as a resource in the articles you submit.
• Talk about it when you are interviewed on radio/TV.
• Write a review for it and post it on online bookstores, on your blog, or wherever.
• Show it to local booksellers.
• If time is short, just go to the buy page on Amazon (http://www.budurl.com/FrugalBkPromo) and “like” it. Once you’ve done that, you’ll be given the opportunity to brag a little on Facebook and Twitter—all automatically!
• Don’t forget to add your name as a tag on Amazon and add the subject or subjects that are most likely to take readers to your page or pages as tags, too.
• Gift your favorite writing friend with a copy for the holidays.
• And, if you’d like to put a display ad on your website for it, I’d love that, too. Just let me know what I can send to help you with that.

Again, thank you for inspiring me, teaching me. You have been instrumental in what I know and what I can pass on to my readers—and yours.

About the Author

Carolyn Howard-Johnson is the author of The Frugal Book Promoter. E-mail: HoJoNews@aol.com. Website: http://www.howtodoitfrugally.com.

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